Website Marketing Strategy

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.

Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:

1. The Question: “Are You Worried About Your Financial Future?”

A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader’s interest, not yours. A bad example would be: “Do You Know What New Product We’ve Created This Year?” (No one cares but you!)

2. The How-to: “How to Get Thinner Thighs in 30 Days.”

How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with “How to….”) Think of the benefits your product/service offers and then try creating some “how to” headlines

3. The Testimonial: “Jane Smith’s Consulting Is Pure Magic — Our Sales Have Increased by 30%!”

Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients’ full names and the cities they live in.

4. The Command: “Boost Your Business Today!”

Turn your most important benefit into a commanding headline, such as “Make More Time for Your Family,” “Look Younger Instantly!” and “Get 7 New Clients This Month.” (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)

5. The News: “Introducing Our New ‘Rest-Assured’ Tax Service!”

Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don’t try to make news out of something that’s not.

Once your readers know you have something they’re interested in, they’ll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and give them a reason to keep reading. You have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity. Here are five ways you can get creative.

The main ingredient in writing an article is creativity. While creativity may come natural to many people, some of us get writers block. It can be a hair pulling ordeal just to get your creative juices flowing. 

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article. 

So just what do you have to do when nothing comes to mind? That’s a fair question but unfortunately, there’s no surefire ways to get those perfect ideas to pop into your head. But, there are easy ways to get your creative juices flowing and put you into a perfect mindset and state of mind. Here are five of them.

1) Keep a diary or a journal in your pocket or with you at all times. You just never know when an idea is triggered by something you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone’s ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it’s the development of the idea that makes it unique.

2) Relax and take time to sort things out. You need a clear head. A jumbled mind cannot create any space for new ideas. If you are bothered by something, give yourself permission to get rid of it for awhile. Put it in the closet for a few minutes. Try closing your eyes and allowing yourself some quiet time. Block out all the sights sounds and smells around you. Turn your focus inward and breathe.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.
3) Create a working place that can inspire your creativeness.

Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won’t be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, plants or anything that can to inspire you, relax you and get your creativeness cranking.
4) Set the mood. Setting the mood requires you to just go with the moment or to induce yourself to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to have a little sip of wine to stir up the imagination. Some use mood music while others let the lighting of the environment create the mood. You decide what sets your mood.

5) Go on a vacation and just do something crazy and out of the norm for you. Letting yourself go and have fun produces adrenaline which can make your imagination run wild. If your day is usually a busy one, take an quiet adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule.

In no time at all, your imagination will make use of that experience and get your creativeness to start working in overdrive.

If you have a website, then you have probably been bombarded by people telling you that writing articles is the key to successful marketing. However, unless you are a professional writer, article writing probably seems as unachievable as obtaining that pot of gold at the end of the rainbow.
Well, you may not be able to [...]

Nowadays, it is universally agreed upon that one of the best ways of increasing traffic to your website is through article submissions. Well written, informative and SEO enriched articles can turn around the face and story of any website. However, as a website creator and owner, you might not have the time, resources or the [...]

Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
…I’ll bet you have!
This checklist should help you eliminate some common problems in writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing: you should be crystal clear about what [...]

Turn your keyboard into a money-making machine. Yes, you can now turn your keyboard into your personal Teller. How about getting paid for every word that you type, even if you type using just two fingers!  You can achieve this with the help of a completely automated website where you register completely FREE! Sounds too [...]

It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.
Over the years copywriting pros have used several headline formulas that [...]

Writing an article doesn’t just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and give them a reason to keep reading. You have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity. Here [...]

If you have a website, then you have probably been bombarded by people telling you that writing articles is the key to successful marketing. However, unless you are a professional writer, article writing probably seems as unachievable as obtaining that pot of gold at the end of the rainbow.
Well, you may not be able to [...]

Nowadays, it is universally agreed upon that one of the best ways of increasing traffic to your website is through article submissions. Well written, informative and SEO enriched articles can turn around the face and story of any website. However, as a website creator and owner, you might not have the time, resources or the [...]